Academic Level: 500
Lecture, 3 ECTS Credits (75 hours per semester), 2 hours per week (25 hours per semester)
offered in spring/summer
Lecturer: Schwendemann, Kofler
This course consists of two parts: Initial Public Offering (IPO) and Investor Relations. Part IPO deals with the following topics: Why Initial Public Offering (IPO)?: Definition, reasons, global IPO market, history, pros and cons, case study; Key factors of a successful IPO: Pre-IPO strategy, business plan, equity story, time table, governance, financial reporting, issue concept, excursus ICO; Valuation: Peergroup, multiples; Placement process I: Syndicate, structure, research, marketing; Placement process II: Pricing, allocation, fees, designation, stabilization; Documentation: Beauty contest, consultants, advisors, due dilligence, prospectus, comfort letter, agreements; Post IPO obligations and Investor Relations activities Part Investor Relations deals with the following topics: What is Investor Relations? Role and Target of Investor Relations, IR Environment, Managing Expectations, Objetives of Investor Relations, Target Groups Communication Tools, Do we need IR?
Assessment: Written exam, presentation
Prerequisite: Background in Business/Economics, Finance and Accounting (at least intermediate level)
Undergraduate students with special permission, Graduate students