Green Packaging: International Research on Consumer Attitudes and Behavior

Content

This project investigates the attitudes and the behavior of consumers towards environmentally-friendly or green packaging. The results provide applicable insights for manufacturers of packaged goods, packaging material as well as packaging machines but also certifying organizations and governments/policy makers.

So far the survey has been carried out in Germany and the US. More countries will follow, such as France, Australia and Mexico but maybe also Turkey, South Korea and South Africa. The data for Germany and the US are being analyzed at the moment and will be published in the near future. 

Project Members

ISR Prof. Dr. Iris Ramme, Prof. Dr. Carsten Herbes

Dr. Neil Granitz, Dr. Sunil Thomas, California State University Fullerton (USA)

CRET-LOG Research Center at Aix-Marseille Université (France)

Club d‘Affaires Franco-Allemand de Provence (France)

Duration

Q2/2014 – Q4/2019

Public Funding

None