From Walailak to Nürtingen: Visiting Professor Suchita Manajit

Published at |
Suchita Manajit

As part of the "Visiting Professorship Program" financed by the Kreissparkasse Esslingen-Nürtingen, Dr. Suchita Manajit was at our university in April.

The economist from Walailak University in Thailand contributed her expertise in the fields of marketing, business administration and management at teaching and lecture events on both campuses of the university. The 36-year-old is particularly interested in how demographic developments affect marketing strategies and consumption patterns. She also dealt with this in her doctoral thesis. The ageing society is a major issue in Thailand, reports the scientist. One way of responding to the declining number of workers and students is to position and network better internationally in order to attract applicants from abroad. At her home university, this is also one of her tasks in her role as head of the International College.

"Gaining new experiences and expanding my knowledge is generally important to me," says Manajit. She perceives the Master's students at NGU to be more open than the students at home. "Here, students are more inclined to share their experiences, whereas in Thailand they are more reserved," she says. During her exchanges with the Master's students, she appreciated the cultural and international diversity in the courses she supervised. An official partnership between NGU and Walailak University has only existed since last year. Student exchanges are already in progress, as evidenced by the presence of the first NGU student in Thailand and a Thai student at NGU. The visiting professor remarks, "I'm always open to new things and new cultures,". The possibility remains open for her to return to NGU for an extended stay in the future.