101-091-IO2 EU Marketing and Sales Law

Study program:

 Business Administration (B.Sc.)

Academic level and semester:

Bachelor, 4th semester

ECTS credits/workload per semester:

2 / 50

Contact hours per week/contact hours per semester:

2 / 25

Type/Teaching method:

 Lecture
Language of instruction: English

Frequency:

 Every semester

Lecturer:

 Prof. Dr. Claudia Stachel

Content:

This course addresses the legal challenges in marketing and sales, with a focus on European law. The primary topics covered include:

  • European Trademark Law: Understanding the regulations and protections for trademarks within the EU.
  • European Competition Law: Exploring the laws that govern competition to ensure fair practices within the European market.
  • European Data Protection Law: Examining the legal framework for data privacy and protection, including GDPR.
  • European E-Commerce Law: Analyzing the regulations that impact online commercial activities in Europe.
  • EU Supply Chain Directive: Studying the guidelines and legal requirements for supply chain management within the EU.

Additionally, the module provides an in-depth examination of sustainability in smartphone manufacturing, with particular emphasis on the relevant legal and ethical considerations. The course also features an excursion within Europe; however, participation is limited, and attendees are required to bear their own expenses.

Textbooks:

  
Recommended for: Undergraduates
Prerequisites: Basics in Business Law and a good knowledge of English is required

Restrictions:

 None

Assessment:

 Written exam