Further Education "AI & Immersive Web Based Experience Management"

This course dives into how AI transforms marketing and sales. You’ll explore analytics, automation, chatbots, and robotic process automation, while learning to design AI-powered customer touchpoints and digital organizations. Gain insights into new roles, skills, and advanced strategies to stay ahead in the digital landscape. A central element of the course is the examination of AI (artificial intelligence).

Content Sub-course ‘Digital Customer Touchpoints with AI/ Chatbots’ - Julia Lehmann:

• The basics of customer experience: definitions, differentiations and concepts
• Data strategy as the basis for a good customer experience: demystifying artificial intelligence
• Big data examples at a glance - industries, strategic approaches, areas of application: Problem, solution and added value
• Chatbot design principles
• Development of a customer experience concept
• Derivation of a requirements concept for a chatbot
• Configuration of a chatbot
• Introduction to ChatGPT

Content Sub-course 'Robotic Process Automation/ digital marketing & sales organization' - Benjamin Ferreau:

• Understand the influence of robotic process automation in marketing
  and sales and be able to develop concepts for it
•  Understand and design digital marketing and sales organizations
•  Familiarizing yourself with new roles and skills requirements
• Get to know control concepts for sales and marketing

Course or certificate application

The course  introduces the fundamentals of 3D modeling, covering key concepts like lighting, rasterization, vectors, transformations, and textures. You’ll gain a solid understanding of real-time 3D on the web, including performance and limitations, and learn to develop interactive and immersive web experiences. With practical tools like Google Modelviewer, Spline, WebGL, and Webflow, you’ll design interactive 3D web applications, create your own 3D models, and evaluate immersive environments for performance and user experience impact. 

Content 'Immersive Web & 3D Technologies' - Philipp Roth:

• 3D modeling (light, rasterization, vectors, transformations, textures, etc.)
• Real-time 3D (on the web) (performance, restrictions, etc.)
• Development of interactive experiences on the web
• Understanding the importance of immersive web experiences
• Importance of interactivity / immersiveness for the user experience
• Be able to design interactive 3D web applications, in particular with the Google Modelviewer, Spline and WebGL (using Webflow if necessary)
• Be able to create your own 3D modeling (e.g. with Spline)
• Be able to evaluate immersive 3D web environments (performance, etc.)
• Excursus: Virtual reality, especially web-based VR (e.g. with the Meta Quest 3 / 4)

The course takes place every winter term.

Course or certificate application