209-029-IO Business Challenge
Study program: | International Management (MBA) |
Academic level and semester: | Master, 3rd semester |
ECTS credits/workload per semester: | 6 / 150 |
Contact hours per week/contact hours per semester: | 4 / 45 |
Type/Teaching method: | Lecture |
| Language of instruction: | English |
Frequency: | Winter semester |
Lecturer: | Prof. Dr. Erskin Blunck, Prof. Dr. Christian Arndt |
Content: | The goal of this Business Challenge Module is to develop a successful business model for a real life challenge for a company or other organization using methods of open innovation. Each year, the challenge will be defined in cooperation with a local organization prior to the start of the module. Students will set up and use a Design Thinking process (problem understanding, solution, and value proposition). They will acquire competencies in the necessary methodologies, such as tools for project management, the business model canvas, co-working, co-creation, and, if feasible, a high level business plan. Finally, students will work together with innovation experts from the organization and pitch their business model in front of experienced business managers. |
Textbooks: | |
| Recommended for: | Undergraduates, graduates |
| Prerequisites: | Background in Business/Economics and introductory class in Management |
Restrictions: | Number of Undergraduates is limited to 5 |
Assessment: | Coursework project (presentation, paper) |